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42 Rules of Product Marketing: Learn the Rules of Product Marketing from Leading Experts from around the World
ISBN-13:
9781607730804
ISBN-10:
1607730804
Author:
Brian Lawley, Gary Parker, Phil Burton
Publication date:
2012
Publisher:
Super Star Press
Format:
Paperback
128 pages
Category:
Marketing
,
Marketing & Sales
,
Business Skills
FREE US shipping
Book details
ISBN-13:
9781607730804
ISBN-10:
1607730804
Author:
Brian Lawley, Gary Parker, Phil Burton
Publication date:
2012
Publisher:
Super Star Press
Format:
Paperback
128 pages
Category:
Marketing
,
Marketing & Sales
,
Business Skills
Summary
42 Rules of Product Marketing: Learn the Rules of Product Marketing from Leading Experts from around the World (ISBN-13: 9781607730804 and ISBN-10: 1607730804), written by authors
Brian Lawley, Gary Parker, Phil Burton, was published by Super Star Press in 2012.
With an overall rating of 3.8 stars, it's a notable title among other
Marketing
(Marketing & Sales, Business Skills) books. You can easily purchase or rent 42 Rules of Product Marketing: Learn the Rules of Product Marketing from Leading Experts from around the World (Paperback) from BooksRun,
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Description
42 Rules of Product Marketing is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book will expose you to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets.In this book, you’ll learn ways to:
- Craft the right positioning and messaging for your prospective customers.
- Communicate with your customers in terms that are meaningful to them.
- Use the web and social media to have two-way conversations with your customers.
- Use web analytics to understand customer interest.
- Work effectively with sales and sales channels to manage leads and drive revenue.
- Become recognized in your company or organization.
- Discern a prospect’s digital body language from web interactions.
- Understand the new rules of public relations.
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