Joe Public III: The End of Hospital Marketing

In his two previous Joe Public books that called for revolutionary change in the healthcare marketing field, Chris Bevolo expressed the idea that as a whole, the health system sector was a decade behind other industries in its understanding and application of marketing and branding. But over the past few years, this gap has clearly closed, as a number of leading health system marketers are taking advanced and innovative approaches to marketing and branding. Or, put another way, we ve arrived at a place where great hospital marketing can be described simply as great marketing. Joe Public III: The End of Hospital Marketing outlines the new best practices in hospital and health system marketing. Chris also shares what the marketing leaders at these organizations have in common that helps them drive greater success.