Scientific Advertising
ISBN-13:
9781603866361
ISBN-10:
1603866361
Edition:
Illustrated
Author:
Claude Hopkins
Publication date:
2014
Publisher:
Merchant Books
Format:
Paperback
88 pages
Category:
Advertising
,
Marketing & Sales
,
Consumer Behavior
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Book details
ISBN-13:
9781603866361
ISBN-10:
1603866361
Edition:
Illustrated
Author:
Claude Hopkins
Publication date:
2014
Publisher:
Merchant Books
Format:
Paperback
88 pages
Category:
Advertising
,
Marketing & Sales
,
Consumer Behavior
Summary
Scientific Advertising (ISBN-13: 9781603866361 and ISBN-10: 1603866361), written by authors
Claude Hopkins, was published by Merchant Books in 2014.
With an overall rating of 4.3 stars, it's a notable title among other
Advertising
(Marketing & Sales, Consumer Behavior) books. You can easily purchase or rent Scientific Advertising (Paperback) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.35.
Description
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
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