A Marketer's Guide to Brand Strategy: Advanced Techniques for Healthcare Organizations

Building a brand is critical to positioning and differentiating your organization. To attract new patients, increase physician referrals, and build business partnerships your organization must use strategic branding. Harness your true brand power Through the advanced branding techniques and step-by-step guidelines in A Marketer's Guide to Brand Strategy you can: - Build a strong brand - Take a strategic, business-driven approach to branding - Prove the financial value of your brand - Stay ahead of your competition A Marketer's Guide to Brand Strategy contains valuable case studies from organizations that have experienced branding success, including The Mayo Clinic. You'll be able to learn from their experiences and incorporate those ideas into your own brand strategy. You can also use this resource to avoid common branding misconceptions and mistakes. Move beyond the basics To differentiate your healthcare organization especially in a competitive marketplace you must go beyond basic marketing tactics and make branding part of your business strategy. With A Marketer's Guide to Brand Strategy, address tough challenges such as: - Building a new brand - Rebuilding an existing brand - Using brand strategy to differentiate your organization from the competition Published by HealthLeaders Media and written by healthcare branding expert Chris Bevolo, this new book provides sound business strategies to successfully brand your healthcare organization and take your branding efforts to the next level. Who needs this book? Whether you're a healthcare marketer, marketing director, vice president of marketing, strategic planner, or marketing consultant, A Marketer's Guide to Brand Strategy is a must-have tool to become the healthcare provider of choice in your community. The Studer Group's Lynne Cunningham gave A Marketer's Guide to Brand Strategy an 'outstanding' rating in her monthly book review. 'A very prescriptive look at how to proactively develop a brand strategy that will focus and energize your healthcare organization ...This book provides practical guidance on how and why the healthcare organization can and should take its first steps into the branding arena.'