Cannabis Capital: How to Get Your Business Funded in the Cannabis Economy

Welcome to Cannabis Capital Raising capital, like any other core business function, requires strategy, a managed process,strong execution, and the ability to handle a lot of rejection--and the added challengesand popularity of the cannabis economy mean that you need to create a pitch that reallysets you apart from your competitors.

Cannabis venture capitalist Ross O'Brien shares his insights from a career spent in privateequity investing as he defines what the cannabis economy landscape is, teaches you howcannabis capital works and shares insider knowledge as he shows you how to:

• Prepare a cannabis business plan with a framework that appeals to investors
• View your company through the Investor's Risk Assessment Lens
• Pitch using the 5 R's for raising capital (Relationships, Relevance, Resilience, Right Ask, Returns)
• Earn lasting relationships with VCs to ensure your business's success