Plunkett's Sports Industry Almanac

The sports business is a dynamic and growing industry in the U.S., Europe, Asia Pacific and elsewhere. In addition to major sporting leagues and teams, related sectors include sporting goods manufacturing, sports apparel, sporting events broadcasting and retailing. In addition, sports and the athletes who play in sports by their nature attract companies interested in endorsements, advertising, merchandising and marketing opportunities. Our new Plunkett’s Sports Industry Almanac and our online Sports Industry Research Center cover these sectors in detail. Our coverage includes sports business trends analysis and sports industry statistics. We also include a sports business glossary and a listing of sports industry contacts, such as industry associations. Next, we profile hundreds of leading teams, leagues and sports sector companies. Our company profiles include complete business descriptions and up to 27 executives by name and title. The CD-ROM that is included with Plunkett’s Sports Industry Almanac enables you to search, filter and view selected companies and leagues, and then to export selected contact data, including executive names for mail merge and contact management. The exciting new book covers competitive intelligence, market research and business analysis--everything you need to know about the sports, sporting goods, sports marketing, stadiums, teams, and leagues business, including: 1) Analysis of sports business trends and markets; 2) Historical sports industry statistics and tables; 3) Profiles of major leagues, such as NFL football, NBA basketball, NHL hockey and MLB baseball; 4) Profiles of leading sporting goods and sports equipment manufacturers, such as Patagonia, Trek and Nike 5) Profiles of leading sporting goods and sports equipment retailers, such as REI (Recreational Equipment, Inc.) and Sports Authority ) Profiles of giant sporting goods and outdoor equipment superstores such as Dick’s Sporting Goods and Cabela’s; 7) Profiles of leading stadiums and stadium managers. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.