Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos
ISBN-13:
9781592538287
ISBN-10:
1592538282
Author:
Bill Gardner, Catharine Fishel
Publication date:
2013
Publisher:
Rockport Publishers
Format:
Flexibound
216 pages
Category:
Commercial
,
Graphic Design
FREE US shipping
Book details
ISBN-13:
9781592538287
ISBN-10:
1592538282
Author:
Bill Gardner, Catharine Fishel
Publication date:
2013
Publisher:
Rockport Publishers
Format:
Flexibound
216 pages
Category:
Commercial
,
Graphic Design
Summary
Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos (ISBN-13: 9781592538287 and ISBN-10: 1592538282), written by authors
Bill Gardner, Catharine Fishel, was published by Rockport Publishers in 2013.
With an overall rating of 4.4 stars, it's a notable title among other
Commercial
(Graphic Design) books. You can easily purchase or rent Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos (Flexibound) from BooksRun,
along with many other new and used
Commercial
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $3.96.
Description
Written by the founder of LogoLounge.com, this comprehensive handbook speaks to the magic of design and provides a glimpse into the designer's creed. Logo Creed puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs. Designers including David Airey, Bill Gardner, Von Gitschka, Paul Howalt, Jerry Kuyper, Brian Miller, Miles Newlyn, Sherwin Schwartzrock, Felix Sockwell, plus many more share their sketches, brainstorms, false starts and most successful techniques.
Logo Creed shows you how to navigate the discovery process from research, reading the air for clues, and making the best use of budgets, to knowing what sort of mark to create. From there, you will move into development, where you will learn how to identify the most potent ideas, brainstorm effectively by yourself or with others, recognize the components of great logos, and understand how to distill ideas down to the very best solution. Finally, you will move into the delivery process, where you will learn to build brand DNA, craft presentations for specific situations and clients, tell the brand story, and keep your designs vital and alive even after they leave your hands. This book is highly beneficial for students, self-taught designers, and those who never stop learning.We would LOVE it if you could help us and other readers by reviewing the book
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