Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business
ISBN-13:
9781591843542
ISBN-10:
1591843545
Edition:
First Edition
Author:
Marina Krakovsky, Kay-Yut Chen
Publication date:
2010
Publisher:
Portfolio
Format:
Hardcover
256 pages
FREE US shipping
Book details
ISBN-13:
9781591843542
ISBN-10:
1591843545
Edition:
First Edition
Author:
Marina Krakovsky, Kay-Yut Chen
Publication date:
2010
Publisher:
Portfolio
Format:
Hardcover
256 pages
Summary
Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business (ISBN-13: 9781591843542 and ISBN-10: 1591843545), written by authors
Marina Krakovsky, Kay-Yut Chen, was published by Portfolio in 2010.
With an overall rating of 4.3 stars, it's a notable title among other
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Description
Taking the findings of behavioral economics from the cocktail party to the boardroom.
Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. MoneyLab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to:
? Use incentives to influence employees, suppliers, and buyers
? Determine whom to trust, and how much
? Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical
? Take advantage of the human tendency to game the system
In the spirit of Predictably Irrational, but with a more practical approach, Chen shows how to translate the findings of behavioral economics into concrete actions to achieve new levels of success.
Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. MoneyLab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to:
? Use incentives to influence employees, suppliers, and buyers
? Determine whom to trust, and how much
? Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical
? Take advantage of the human tendency to game the system
In the spirit of Predictably Irrational, but with a more practical approach, Chen shows how to translate the findings of behavioral economics into concrete actions to achieve new levels of success.
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