Purple Cow, New Edition: Transform Your Business by Being Remarkable
ISBN-13:
9781591843177
ISBN-10:
1591843170
Edition:
New
Author:
Seth Godin
Publication date:
2009
Publisher:
Portfolio
Format:
Hardcover
224 pages
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Book details
ISBN-13:
9781591843177
ISBN-10:
1591843170
Edition:
New
Author:
Seth Godin
Publication date:
2009
Publisher:
Portfolio
Format:
Hardcover
224 pages
Summary
Purple Cow, New Edition: Transform Your Business by Being Remarkable (ISBN-13: 9781591843177 and ISBN-10: 1591843170), written by authors
Seth Godin, was published by Portfolio in 2009.
With an overall rating of 3.9 stars, it's a notable title among other
Company Profiles
(Biography & History, Project Management, Business Skills, Consumer Behavior, Marketing & Sales, Entrepreneurship, Small Business & Entrepreneurship) books. You can easily purchase or rent Purple Cow, New Edition: Transform Your Business by Being Remarkable (Hardcover, Used) from BooksRun,
along with many other new and used
Company Profiles
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.35.
Description
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.
Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.
Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.
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