You Are What You Choose: The Habits of Mind That Really Determine How We Make Decisions
ISBN-13:
9781591842866
ISBN-10:
1591842867
Author:
James T. Hamilton, Scott de Marchi
Publication date:
2009
Publisher:
Portfolio Hardcover
Format:
Hardcover
208 pages
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Book details
ISBN-13:
9781591842866
ISBN-10:
1591842867
Author:
James T. Hamilton, Scott de Marchi
Publication date:
2009
Publisher:
Portfolio Hardcover
Format:
Hardcover
208 pages
Summary
You Are What You Choose: The Habits of Mind That Really Determine How We Make Decisions (ISBN-13: 9781591842866 and ISBN-10: 1591842867), written by authors
James T. Hamilton, Scott de Marchi, was published by Portfolio Hardcover in 2009.
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Description
The hidden patterns behind the way we make decisions
Several recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making—and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a voting booth?
Scott de Marchi and James T. Hamilton present a new theory about how we decide, based on an extensive survey of more than thirty thousand subjects. They show that each of us possesses six core traits that shape every decision, from what to have for lunch to where to invest. We go with “the usual” way of deciding whenever there’s a trade-off between current and future happiness, when facing the risk of a bad outcome, or when a choice might hurt other people. We’re also consistent about how much information we want and how much we care about the opinions of others.
Readers can determine their own decision-making profile with a test in the book. Once they understand the six core traits, they’ll have a big advantage in their marketing campaigns, management strategies, investments, and many other contexts.
Several recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making—and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a voting booth?
Scott de Marchi and James T. Hamilton present a new theory about how we decide, based on an extensive survey of more than thirty thousand subjects. They show that each of us possesses six core traits that shape every decision, from what to have for lunch to where to invest. We go with “the usual” way of deciding whenever there’s a trade-off between current and future happiness, when facing the risk of a bad outcome, or when a choice might hurt other people. We’re also consistent about how much information we want and how much we care about the opinions of others.
Readers can determine their own decision-making profile with a test in the book. Once they understand the six core traits, they’ll have a big advantage in their marketing campaigns, management strategies, investments, and many other contexts.
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