The Ultimate Question: Driving Good Profits and True Growth
ISBN-13:
9781591397830
ISBN-10:
1591397839
Edition:
1
Author:
Fred Reichheld
Publication date:
2006
Publisher:
Harvard Business School Press
Format:
Hardcover
224 pages
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Book details
ISBN-13:
9781591397830
ISBN-10:
1591397839
Edition:
1
Author:
Fred Reichheld
Publication date:
2006
Publisher:
Harvard Business School Press
Format:
Hardcover
224 pages
Summary
The Ultimate Question: Driving Good Profits and True Growth (ISBN-13: 9781591397830 and ISBN-10: 1591397839), written by authors
Fred Reichheld, was published by Harvard Business School Press in 2006.
With an overall rating of 4.2 stars, it's a notable title among other
Management
(Management & Leadership, Personal Finance, Customer Relations, Processes & Infrastructure) books. You can easily purchase or rent The Ultimate Question: Driving Good Profits and True Growth (Hardcover) from BooksRun,
along with many other new and used
Management
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.57.
Description
CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors—customers who complain loudly about the company and switch to competitors at the earliest opportunity.
Based on extensive research, The Ultimate Question shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice.
Practical and compelling, this is the one book—and the one tool—no growth-minded leader can afford to miss.
We would LOVE it if you could help us and other readers by reviewing the book
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