Capitalizing on the Curse: The Business of Menstruation
ISBN-13:
9781588263100
ISBN-10:
158826310X
Author:
Elizabeth Arveda Kissling
Publication date:
2006
Publisher:
Lynne Rienner Pub
Format:
Hardcover
155 pages
Category:
Corporate Finance
,
Finance
,
Social Sciences
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Book details
ISBN-13:
9781588263100
ISBN-10:
158826310X
Author:
Elizabeth Arveda Kissling
Publication date:
2006
Publisher:
Lynne Rienner Pub
Format:
Hardcover
155 pages
Category:
Corporate Finance
,
Finance
,
Social Sciences
Summary
Capitalizing on the Curse: The Business of Menstruation (ISBN-13: 9781588263100 and ISBN-10: 158826310X), written by authors
Elizabeth Arveda Kissling, was published by Lynne Rienner Pub in 2006.
With an overall rating of 3.9 stars, it's a notable title among other
Corporate Finance
(Finance, Social Sciences) books. You can easily purchase or rent Capitalizing on the Curse: The Business of Menstruation (Hardcover) from BooksRun,
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Corporate Finance
books
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Description
Kissling (communication and women's studies, Eastern Washington U.) reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. Although she concedes that some of the commercialization has had beneficial results, she concludes that marketing "feminine products" is one of the worst things to happen to women. Documenting the way advertising portrays women as the weaker sex, Kissling explores the gender bias inherent in, and enforced by, the business of menstruation. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
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