Brandstand: Strategies for Retail Brand Building
ISBN-13:
9781584710707
ISBN-10:
1584710705
Edition:
First Edition
Author:
Carole Paul, Arthur Winters, Peggy Fincher Winters
Publication date:
2003
Publisher:
Visual Reference Pub Inc
Format:
Hardcover
176 pages
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Book details
ISBN-13:
9781584710707
ISBN-10:
1584710705
Edition:
First Edition
Author:
Carole Paul, Arthur Winters, Peggy Fincher Winters
Publication date:
2003
Publisher:
Visual Reference Pub Inc
Format:
Hardcover
176 pages
Summary
Brandstand: Strategies for Retail Brand Building (ISBN-13: 9781584710707 and ISBN-10: 1584710705), written by authors
Carole Paul, Arthur Winters, Peggy Fincher Winters, was published by Visual Reference Pub Inc in 2003.
With an overall rating of 3.7 stars, it's a notable title among other
books. You can easily purchase or rent Brandstand: Strategies for Retail Brand Building (Hardcover) from BooksRun,
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And, if you're looking to sell your copy, our current buyback offer is $0.43.
Description
Brandstand is a book containing 35 detailed and highly visualized case studies in which the brand building strategies used by leading retailers, shopping centers and designers are explained and examined. Top marketing pros share what's working for them and how they are promoting their brand(s) and enhancing their image. You'll get first hand knowledge about their marketing objectives, strategies and executions and you'll also see over 500 visuals showing you the marketing and advertising materials created to communicate the branding story to consumers.
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