The Medium is the Massage
ISBN-13:
9781584230700
ISBN-10:
1584230703
Edition:
9th
Author:
Marshall McLuhan, Quentin Fiore
Publication date:
2001
Publisher:
Gingko Press
Format:
Paperback
160 pages
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Book details
ISBN-13:
9781584230700
ISBN-10:
1584230703
Edition:
9th
Author:
Marshall McLuhan, Quentin Fiore
Publication date:
2001
Publisher:
Gingko Press
Format:
Paperback
160 pages
Summary
The Medium is the Massage (ISBN-13: 9781584230700 and ISBN-10: 1584230703), written by authors
Marshall McLuhan, Quentin Fiore, was published by Gingko Press in 2001.
With an overall rating of 4.3 stars, it's a notable title among other
Individual Artists
(Techniques, Graphic Design, Communication, Words, Language & Grammar , Communication & Media Studies, Social Sciences) books. You can easily purchase or rent The Medium is the Massage (Paperback) from BooksRun,
along with many other new and used
Individual Artists
books
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And, if you're looking to sell your copy, our current buyback offer is $1.58.
Description
30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book.
With every technological and social advancement, McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.
McLuhan suggests modern audiences enjoy MainStream media as soothing, enjoyable, and relaxing; however, the pleasure we find in the MainStream media is deceiving, because/as/since the changes between society and technology are incongruent, perpetuating an Age of Anxiety.
McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.
With every technological and social advancement, McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.
McLuhan suggests modern audiences enjoy MainStream media as soothing, enjoyable, and relaxing; however, the pleasure we find in the MainStream media is deceiving, because/as/since the changes between society and technology are incongruent, perpetuating an Age of Anxiety.
McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.
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