Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands
ISBN-13:
9781581809398
ISBN-10:
1581809395
Author:
Jeff Fisher
Publication date:
2007
Publisher:
HOW Books, an imprint of F+W Publications
Format:
Hardcover
224 pages
FREE US shipping
Book details
ISBN-13:
9781581809398
ISBN-10:
1581809395
Author:
Jeff Fisher
Publication date:
2007
Publisher:
HOW Books, an imprint of F+W Publications
Format:
Hardcover
224 pages
Summary
Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands (ISBN-13: 9781581809398 and ISBN-10: 1581809395), written by authors
Jeff Fisher, was published by HOW Books, an imprint of F+W Publications in 2007.
With an overall rating of 4.0 stars, it's a notable title among other
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Description
Clients in Crisis
It's not unusual for a business or organization to experience an "identity crisis" as the years pass and its public persona dulls. In Identity Crisis!, identity design professional Jeff Fisher gives you a behind-the-scenes look at the identity redesign process in 50 different case studies. This book showcases results that designers around the world have provided for clients, including one-person businesses, retail operations, major corporations, restaurants, educational institutions, performing arts groups and more.
Through detailed, illustrated case studies, Identity Crisis! presents the obstacles that graphic designers - and their clients - may face when an identity starts to lose its luster and target market appeal. This volume showcases the creative results in the redesign of logos, stationery, signage, websites, menus, environment and collateral items. Over 400 illustrative elements - "befores" and "afters" - provide the inspiration for a solution to any identity crisis.
With foreword by Jack Anderson of Hornall Anderson Design.
It's not unusual for a business or organization to experience an "identity crisis" as the years pass and its public persona dulls. In Identity Crisis!, identity design professional Jeff Fisher gives you a behind-the-scenes look at the identity redesign process in 50 different case studies. This book showcases results that designers around the world have provided for clients, including one-person businesses, retail operations, major corporations, restaurants, educational institutions, performing arts groups and more.
Through detailed, illustrated case studies, Identity Crisis! presents the obstacles that graphic designers - and their clients - may face when an identity starts to lose its luster and target market appeal. This volume showcases the creative results in the redesign of logos, stationery, signage, websites, menus, environment and collateral items. Over 400 illustrative elements - "befores" and "afters" - provide the inspiration for a solution to any identity crisis.
With foreword by Jack Anderson of Hornall Anderson Design.
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