Successful Marketing Strategies for High-Tech Firms (Artech House Technology Management and Professional Developm)
ISBN-13:
9781580537001
ISBN-10:
1580537006
Edition:
3rd ed.
Author:
Éric Viardot
Publication date:
2004
Publisher:
Artech House Publishers
Format:
Hardcover
326 pages
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Book details
ISBN-13:
9781580537001
ISBN-10:
1580537006
Edition:
3rd ed.
Author:
Éric Viardot
Publication date:
2004
Publisher:
Artech House Publishers
Format:
Hardcover
326 pages
Summary
Successful Marketing Strategies for High-Tech Firms (Artech House Technology Management and Professional Developm) (ISBN-13: 9781580537001 and ISBN-10: 1580537006), written by authors
Éric Viardot, was published by Artech House Publishers in 2004.
With an overall rating of 3.6 stars, it's a notable title among other
books. You can easily purchase or rent Successful Marketing Strategies for High-Tech Firms (Artech House Technology Management and Professional Developm) (Hardcover) from BooksRun,
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Description
This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.
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