Mastering Technical Sales: The Sales Engineer's Handbook
ISBN-13:
9781580533454
ISBN-10:
1580533450
Edition:
First Edition
Author:
John Care, Aron Bohlig
Publication date:
2002
Publisher:
Artech House
Format:
Hardcover
322 pages
Category:
Management & Leadership
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Book details
ISBN-13:
9781580533454
ISBN-10:
1580533450
Edition:
First Edition
Author:
John Care, Aron Bohlig
Publication date:
2002
Publisher:
Artech House
Format:
Hardcover
322 pages
Category:
Management & Leadership
Summary
Mastering Technical Sales: The Sales Engineer's Handbook (ISBN-13: 9781580533454 and ISBN-10: 1580533450), written by authors
John Care, Aron Bohlig, was published by Artech House in 2002.
With an overall rating of 3.8 stars, it's a notable title among other
Management & Leadership
books. You can easily purchase or rent Mastering Technical Sales: The Sales Engineer's Handbook (Hardcover) from BooksRun,
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Management & Leadership
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Description
Two business, sales, and marketing consultants offer guidance on selling high-technology products, emphasizing the establishment of "personal excellence" in key performance drivers in technical sales. Chapters address every aspect of the process, with frameworks provided to develop a more effective, personalized, and systematic approach to improving personal performance. Special attention is given to the team sales concept and the importance of the contributions of the technical professionals who directly support sales. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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