Persuasion and Influence in American Life
ISBN-13:
9781577662853
ISBN-10:
1577662857
Edition:
5
Author:
Robert E. Denton Jr., Gary C. Woodward
Publication date:
2004
Publisher:
Waveland Pr Inc
Format:
Paperback
432 pages
FREE US shipping
Book details
ISBN-13:
9781577662853
ISBN-10:
1577662857
Edition:
5
Author:
Robert E. Denton Jr., Gary C. Woodward
Publication date:
2004
Publisher:
Waveland Pr Inc
Format:
Paperback
432 pages
Summary
Persuasion and Influence in American Life (ISBN-13: 9781577662853 and ISBN-10: 1577662857), written by authors
Robert E. Denton Jr., Gary C. Woodward, was published by Waveland Pr Inc in 2004.
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Description
The latest edition of an introductory text on understanding social influence incorporates recent events and pays more attention to theories and models that track the flow of influence through the filter of the electronic media. The role of the Internet, for example, is considered in the context of governmental censorship policies, political campaigns, and advertising. Greater attention also is given to newer models of media influence, especially refinements of agenda-setting theory. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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