The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model
ISBN-13:
9781576751671
ISBN-10:
1576751678
Author:
Donald Mitchell, Carol Coles, B. Thomas Golisano, Robert B. Knutson
Publication date:
2003
Publisher:
Berrett-Koehler Publishers
Format:
Hardcover
334 pages
FREE US shipping
Book details
ISBN-13:
9781576751671
ISBN-10:
1576751678
Author:
Donald Mitchell, Carol Coles, B. Thomas Golisano, Robert B. Knutson
Publication date:
2003
Publisher:
Berrett-Koehler Publishers
Format:
Hardcover
334 pages
Summary
The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model (ISBN-13: 9781576751671 and ISBN-10: 1576751678), written by authors
Donald Mitchell, Carol Coles, B. Thomas Golisano, Robert B. Knutson, was published by Berrett-Koehler Publishers in 2003.
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Description
Authors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years.
The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided.
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