Medill on Media Engagement
ISBN-13:
9781572739864
ISBN-10:
157273986X
Author:
Abe Peck, Edward C. Malthouse
Publication date:
2010
Publisher:
Hampton Pr
Format:
Hardcover
249 pages
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Book details
ISBN-13:
9781572739864
ISBN-10:
157273986X
Author:
Abe Peck, Edward C. Malthouse
Publication date:
2010
Publisher:
Hampton Pr
Format:
Hardcover
249 pages
Summary
Medill on Media Engagement (ISBN-13: 9781572739864 and ISBN-10: 157273986X), written by authors
Abe Peck, Edward C. Malthouse, was published by Hampton Pr in 2010.
With an overall rating of 4.1 stars, it's a notable title among other
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Description
Medill on Media Engagement illuminates how content creators can systematically provide engaging journalism for today's empowered audiences. Drawing on nearly a decade of significant research at Northwestern University's Media Management Center, 17 contriubutors analyze a lexicon of how people define their media experiences. They then offer best practices and case studies for how a dozen of these rich experiences- from Civic to Timeout, Inspiration to Community - Connection-can make today's media brands relevant and important
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