Measuring Tourism Performance (Advances in Tourism Application Series, Volume 1)
ISBN-13:
9781571672605
ISBN-10:
1571672605
Edition:
0
Author:
Muzaffer S. Uysal, Joseph OLeary, Tzung-Cheng Huan, Daneil R. Fesenmaier
Publication date:
1999
Publisher:
Sagamore Publishing
Format:
Paperback
129 pages
FREE US shipping
Book details
ISBN-13:
9781571672605
ISBN-10:
1571672605
Edition:
0
Author:
Muzaffer S. Uysal, Joseph OLeary, Tzung-Cheng Huan, Daneil R. Fesenmaier
Publication date:
1999
Publisher:
Sagamore Publishing
Format:
Paperback
129 pages
Summary
Measuring Tourism Performance (Advances in Tourism Application Series, Volume 1) (ISBN-13: 9781571672605 and ISBN-10: 1571672605), written by authors
Muzaffer S. Uysal, Joseph OLeary, Tzung-Cheng Huan, Daneil R. Fesenmaier, was published by Sagamore Publishing in 1999.
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Description
Finding ways to measure performance is important and will continue to be important in the effective management and marketing of tourism. This book brings together an array of procedures developed around the world that can be used to address performance measurement. The text will be an invaluable reference for the tourism professional and a solid teaching resource for both graduate and undergraduate tourism students.
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