Entry and Cooperative Strategies in International Business Expansion
ISBN-13:
9781567201611
ISBN-10:
156720161X
Edition:
Illustrated
Author:
Yadong Luo
Publication date:
1999
Publisher:
Praeger
Format:
Hardcover
328 pages
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Book details
ISBN-13:
9781567201611
ISBN-10:
156720161X
Edition:
Illustrated
Author:
Yadong Luo
Publication date:
1999
Publisher:
Praeger
Format:
Hardcover
328 pages
Summary
Entry and Cooperative Strategies in International Business Expansion (ISBN-13: 9781567201611 and ISBN-10: 156720161X), written by authors
Yadong Luo, was published by Praeger in 1999.
With an overall rating of 4.4 stars, it's a notable title among other
International Business
(Systems & Planning, Management & Leadership, Strategic Planning, Processes & Infrastructure) books. You can easily purchase or rent Entry and Cooperative Strategies in International Business Expansion (Hardcover) from BooksRun,
along with many other new and used
International Business
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.1.
Description
Globalization provides firms with tremendous opportunities as well as daunting challenges. International expansion has become a pervasive and prominent strategic response to global economic dynamics for a large number of companies. The success of such expansion depends on several of entry and cooperative strategies. Dr. Luo provides conceptual backgrounds, analytical frameworks, managerial insights, and business guidance for a firm's international expansion efforts. He illustrates how (entry mode), when (timing), where (location), and what (industry). He elaborates on cooperative strategies such as partner selection, joint venture negotiation, control, cooperation, and termination.The book is written for international executives who are actively pursuing international market opportunities. It argues that managers need to formulate appropriate expansion strategies to achieve a sustainable and successful presence in the global marketplace. The book is also valuable for students and scholars of international business, global management, and strategic management.
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