Retail Advertising and Promotion
ISBN-13:
9781563678981
ISBN-10:
1563678985
Edition:
1
Author:
Jay Diamond
Publication date:
2011
Publisher:
Fairchild Books
Format:
Paperback
448 pages
Category:
Commercial
,
Retailing
,
Industries
,
Fashion & Textile
,
Advertising
,
Marketing & Sales
,
Graphic Design
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Book details
ISBN-13:
9781563678981
ISBN-10:
1563678985
Edition:
1
Author:
Jay Diamond
Publication date:
2011
Publisher:
Fairchild Books
Format:
Paperback
448 pages
Category:
Commercial
,
Retailing
,
Industries
,
Fashion & Textile
,
Advertising
,
Marketing & Sales
,
Graphic Design
Summary
Retail Advertising and Promotion (ISBN-13: 9781563678981 and ISBN-10: 1563678985), written by authors
Jay Diamond, was published by Fairchild Books in 2011.
With an overall rating of 4.1 stars, it's a notable title among other
Commercial
(Retailing, Industries, Fashion & Textile, Advertising, Marketing & Sales, Graphic Design) books. You can easily purchase or rent Retail Advertising and Promotion (Paperback) from BooksRun,
along with many other new and used
Commercial
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.6.
Description
Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.
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