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Fashion Branding Unraveled
ISBN-13:
9781563678745
ISBN-10:
1563678748
Edition:
1
Author:
Kaled K. Hameide
Publication date:
2011
Publisher:
Fairchild Books
Format:
Paperback
290 pages
Category:
Commercial
,
Retailing
,
Industries
,
Fashion & Textile
,
Advertising
,
Marketing & Sales
,
Graphic Design
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Book details
ISBN-13:
9781563678745
ISBN-10:
1563678748
Edition:
1
Author:
Kaled K. Hameide
Publication date:
2011
Publisher:
Fairchild Books
Format:
Paperback
290 pages
Category:
Commercial
,
Retailing
,
Industries
,
Fashion & Textile
,
Advertising
,
Marketing & Sales
,
Graphic Design
Summary
Fashion Branding Unraveled (ISBN-13: 9781563678745 and ISBN-10: 1563678748), written by authors
Kaled K. Hameide, was published by Fairchild Books in 2011.
With an overall rating of 4.3 stars, it's a notable title among other
Commercial
(Retailing, Industries, Fashion & Textile, Advertising, Marketing & Sales, Graphic Design) books. You can easily purchase or rent Fashion Branding Unraveled (Paperback) from BooksRun,
along with many other new and used
Commercial
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $1.8.
Description
Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.
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