Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding
ISBN-13:
9781563676222
ISBN-10:
1563676222
Author:
Joseph H. Hancock
Publication date:
2009
Publisher:
Fairchild Books
Format:
Paperback
240 pages
Category:
Commercial
,
Retailing
,
Industries
,
Fashion & Textile
,
Engineering
,
Graphic Design
FREE US shipping
Book details
ISBN-13:
9781563676222
ISBN-10:
1563676222
Author:
Joseph H. Hancock
Publication date:
2009
Publisher:
Fairchild Books
Format:
Paperback
240 pages
Category:
Commercial
,
Retailing
,
Industries
,
Fashion & Textile
,
Engineering
,
Graphic Design
Summary
Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding (ISBN-13: 9781563676222 and ISBN-10: 1563676222), written by authors
Joseph H. Hancock, was published by Fairchild Books in 2009.
With an overall rating of 4.2 stars, it's a notable title among other
Commercial
(Retailing, Industries, Fashion & Textile, Engineering, Graphic Design) books. You can easily purchase or rent Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding (Paperback) from BooksRun,
along with many other new and used
Commercial
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.48.
Description
Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding examines how a retailer, manufacturer, or designer label grabs an individual's interest. Fashion branding is not just about specific products. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value.
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