The Why of the Buy: Consumer Behavior and Fashion Marketing

The Why of the Buy: Consumer Behavior and Fashion Marketing (ISBN-13: 9781563674563 and ISBN-10: 1563674564), written by authors Stefani Bay, Penny Gill, Richard Petrizzi, Patricia Rath, was published by Fairchild Books in 2008. With an overall rating of 3.7 stars, it's a notable title among other Commercial (Retailing, Industries, Fashion & Textile, Consumer Behavior, Marketing & Sales, Psychology & Counseling, Graphic Design) books. You can easily purchase or rent The Why of the Buy: Consumer Behavior and Fashion Marketing (Hardcover) from BooksRun, along with many other new and used Commercial books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.52.