Merchandising: Theory, Principles, And Practice
ISBN-13:
9781563673535
ISBN-10:
1563673533
Edition:
2nd
Author:
Grace I. Kunz
Publication date:
2005
Publisher:
Fairchild Books
Format:
Hardcover
538 pages
Category:
Commercial
,
Retailing
,
Industries
,
Marketing
,
Marketing & Sales
,
Graphic Design
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Book details
ISBN-13:
9781563673535
ISBN-10:
1563673533
Edition:
2nd
Author:
Grace I. Kunz
Publication date:
2005
Publisher:
Fairchild Books
Format:
Hardcover
538 pages
Category:
Commercial
,
Retailing
,
Industries
,
Marketing
,
Marketing & Sales
,
Graphic Design
Summary
Merchandising: Theory, Principles, And Practice (ISBN-13: 9781563673535 and ISBN-10: 1563673533), written by authors
Grace I. Kunz, was published by Fairchild Books in 2005.
With an overall rating of 4.0 stars, it's a notable title among other
Commercial
(Retailing, Industries, Marketing, Marketing & Sales, Graphic Design) books. You can easily purchase or rent Merchandising: Theory, Principles, And Practice (Hardcover) from BooksRun,
along with many other new and used
Commercial
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.39.
Description
This book focuses on the process of merchandising and the principles applied to the planning, development and presentation of product lines in both the manufacturing and retailing sectors. It also relates the role of merchandising to other business fundamentals. Vignettes describe alternative merchandising strategies. Applications to other consumer goods are also discussed.
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