Growing Complexity of the Global Marketplace (International Research in the Business Disciplines, 2)
ISBN-13:
9781559386227
ISBN-10:
1559386223
Author:
SWANSON
Publication date:
1996
Publisher:
Emerald Publishing Limited
Format:
Hardcover
256 pages
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Book details
ISBN-13:
9781559386227
ISBN-10:
1559386223
Author:
SWANSON
Publication date:
1996
Publisher:
Emerald Publishing Limited
Format:
Hardcover
256 pages
Summary
Growing Complexity of the Global Marketplace (International Research in the Business Disciplines, 2) (ISBN-13: 9781559386227 and ISBN-10: 1559386223), written by authors
SWANSON, was published by Emerald Publishing Limited in 1996.
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Description
This volume continues this series of international business issues with an exploration of the development and growing complexity of the global marketplace. One section should be of particular interest to those involved in European business. Entitled "Enlarging the European Perspective", it deals with marketing strategy in post-Cold War Eastern Europe and European integration and banking in Greece. The international theme is further developed with chapters on Mexico, the US and Japan.
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