Managerial Economics
ISBN-13:
9781557869272
ISBN-10:
1557869278
Author:
Ivan Png
Publication date:
1997
Publisher:
Wiley
Format:
Hardcover
592 pages
Category:
Microeconomics
,
Economics
,
Management & Leadership
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Book details
ISBN-13:
9781557869272
ISBN-10:
1557869278
Author:
Ivan Png
Publication date:
1997
Publisher:
Wiley
Format:
Hardcover
592 pages
Category:
Microeconomics
,
Economics
,
Management & Leadership
Summary
Managerial Economics (ISBN-13: 9781557869272 and ISBN-10: 1557869278), written by authors
Ivan Png, was published by Wiley in 1997.
With an overall rating of 4.0 stars, it's a notable title among other
Microeconomics
(Economics, Management & Leadership) books. You can easily purchase or rent Managerial Economics (Hardcover) from BooksRun,
along with many other new and used
Microeconomics
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.58.
Description
Managerial Economics develops simple, practical tools and concepts for business students as well as practising managers. In addition to the essentials of managerial economics, the book presents links to other managerial functions, including accounting, finance, human resource management, and marketing. As necessary in globally integrated markets, the book draws on examples and cases from throughout the world, and considers both consumer and industrial businesses. The 100 lively, practical cases cover topics such as - global software piracy, the Barings' Collapse, Indian tea prices, Dean Witter's poison pill, and the management of H. J. Heinz.
Written in an easily accessible style, Managerial Economics covers modern managerial topics and includes original analytical frameworks for cost and pricing analysis as well as new applications including activity-based costing, brand extensions, takeover tactics, and real estate strategy.
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