Dynamics of Media Writing: Adapt and Connect

Product Description
Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms―from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to
adapt their message for each specific media format in order to successfully
connect with their audience. Throughout this text,
award-winning teacher and college media adviser
Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.
About the Author
Vincent F. Filak, PhD, is an award-winning teacher, scholar and college media adviser who serves as a professor of journalism at the University of Wisconsin–Oshkosh, where he primarily teaches courses on media writing and reporting. Prior to his arrival at UWO, he served on the faculty at Ball State University and also taught courses at the University of Missouri and the University of Wisconsin–Madison. He also previously worked for the Wisconsin State Journal and the Columbia Missourian newspapers.
Filak has earned the Distinguished Four-Year Newspaper Adviser award from the College Media Association for his work with the Advance-Titan, UWO’s student newspaper. CMA previously honored him as an Honor Roll Recipient for his work as the adviser of the Daily News at Ball State. The National Scholastic Press Association presented him with its highest honor, the Pioneer Award, “in recognition of significant contributions to high school publications and journalism programs.”
As a scholar, Filak has received 13 top conference paper awards, including those from the Association for Education in Journalism and Mass Communication, the Broadcast Education Association and the International Public Relations Society of America. He has published more than 30 scholarly, peer-reviewed articles in top-tier journals, including Journalism and Mass Communication Quarterly, Journalism and Mass Communication Educator, Newspaper Research Journal, the Atlantic Journal of Communication, Journalism: Theory, Practice and Criticism, the Howard Journal of Communication, Educational Psychology and the British Journal of Social Psychology. He is also the winner of CMA’s Nordin Research Award, which goes to the best research paper completed on a topic pertaining to media advisers within a given year.
He has published several textbooks in the field of journalism, including “Dynamics of News Reporting and Writing” (SAGE), “Dynamics of Media Editing” (SAGE), “Convergent Journalism” (Focal) and “The Journalist’s Handbook to Online Editing” (with Kenneth Rosenauer; Pearson).
He lives outside of Auroraville, Wisconsin, with his wife, Amy, and their daughter, Zoe.