Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
ISBN-13:
9781544318158
ISBN-10:
1544318154
Edition:
Third
Author:
Marieke de Mooij
Publication date:
2019
Publisher:
SAGE Publications Ltd
Format:
Hardcover
472 pages
Category:
Advertising
,
Marketing & Sales
,
Consumer Behavior
FREE US shipping
Book details
ISBN-13:
9781544318158
ISBN-10:
1544318154
Edition:
Third
Author:
Marieke de Mooij
Publication date:
2019
Publisher:
SAGE Publications Ltd
Format:
Hardcover
472 pages
Category:
Advertising
,
Marketing & Sales
,
Consumer Behavior
Summary
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising (ISBN-13: 9781544318158 and ISBN-10: 1544318154), written by authors
Marieke de Mooij, was published by SAGE Publications Ltd in 2019.
With an overall rating of 4.3 stars, it's a notable title among other
Advertising
(Marketing & Sales, Consumer Behavior) books. You can easily purchase or rent Consumer Behavior and Culture: Consequences for Global Marketing and Advertising (Hardcover) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.89.
Description
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.
This edition has been updated to include:
- An insight into the different roles of the internet and the growing influence of social media
- An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing
- Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
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