Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections

Review
For anyone who wants to gain an understanding of how technology has revolutionized modern politics and political campaigns, Michael Cohen’s book is a must read.
-- Tony Fabrizio, Fabrizio Lee, Pollster, Donald J. Trump for President
As both an academic researcher and a political professional Michael Cohen effectively bridges theory and practice. Modern Political Campaigns is an important contribution to the literature on contemporary political strategy.
-- Shaun P. Herness, Ph.D., GOP Political Consultant
“Voters live online…” says Michael D. Cohen in MoMichael Cohen has written a perceptive, lucid and entertaining account of how political campaigns actually operate, and gives the reader a much more realistic framework for viewing contemporary politics than can be gained from most academic analyses or the conventional wisdom narratives many in the media rely on. Most usefully, he provides an insightful examination of the modern transition from persuasion to turnout strategies in political campaigns, and its impact on the health of our Republic.
-- Alan Rosenblatt, Ph.D., Partner, Unfiltered.Media and Turner4D
Michael Cohen has written a perceptive, lucid and entertaining account of how political campaigns actually operate, and gives the reader a much more realistic framework for viewing contemporary politics than can be gained from most academic analyses or the conventional wisdom narratives many in the media rely on. Most usefully, he provides an insightful examination of the modern transition from persuasion to turnout strategies in political campaigns, and its impact on the health of our Republic.
-- Mark Salter, Senior Advisor, McCain for President
Modern Political Campaigns is a contribution to helping people who are interested in politics and campaigns to understand how it really works. Michael Cohen’s book goes beyond the academic literature, laying out in great detail how modern technology helps us better understand, reach, and motivate voters as well as heightened responsibilities live up to our ideals.
-- Celinda Lake, President, Lake Research Partners, Pollster for Joe Biden for President
Mike is a "Mad Political Scientist", his book perfectly captures the never-ending campaign in this digital era.
-- Jesse Thomas, CEO & Founder, JESS3
Michael Cohen has written a book that is rare in politics. It is both practical and aspirational, concluding that technology innovations are both the cause of division and our potential salvation. It's a must-read for all political professionals who work to elect candidates and help them move the nation forward once in office.
-- Bruce Mehlman, Founder, Mehlman, Castagnetti, Rosen, & Thomas
Reading Michael Cohen's survey of political campaign techniques and talents is like stepping into a field of dreams for anyone seeking to determine if their future lies in politics, political science, public affairs and administration. For anyone interested in learning how public policy gets made, this is the textbook that has been missing from our curriculum.
Students, teachers, activists and leaders alike will appreciate that the digital landscape and advanced technology applications highlighted in Cohen's political narrative are the same that drive today's important social justice and sustainability movements. Reading this work will help so many to have a greater impact for good.
-- Dora Kingsley Vertenten, Ph.D., USC
Michael Cohen has written a fascinating, readable, humorous and helpful look at the key aspects of modern political campaigns. As both a practitioner and a theoretician, Cohen knows campaigns cold. After reading his book, you will as well.
-- Tevi Troy, Ph.D., Senior Fellow, Bipartisan Policy Center, Presidential Historian and Former White House Aide. Author of Fight House: Rivalries in the White House from Truman to Trump
Dr. Cohen has long brought his enthusiasm and sharp insight of political campaigns into board rooms and classrooms alike. This book is