Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)
ISBN-13:
9781538112601
ISBN-10:
1538112604
Edition:
Ninth
Author:
Robert E. Denton Jr., Judith S. Trent, Robert V. Friedenberg
Publication date:
2019
Publisher:
Rowman & Littlefield Publishers
Format:
Paperback
416 pages
FREE US shipping
Book details
ISBN-13:
9781538112601
ISBN-10:
1538112604
Edition:
Ninth
Author:
Robert E. Denton Jr., Judith S. Trent, Robert V. Friedenberg
Publication date:
2019
Publisher:
Rowman & Littlefield Publishers
Format:
Paperback
416 pages
Summary
Political Campaign Communication: Principles and Practices (Communication, Media, and Politics) (ISBN-13: 9781538112601 and ISBN-10: 1538112604), written by authors
Robert E. Denton Jr., Judith S. Trent, Robert V. Friedenberg, was published by Rowman & Littlefield Publishers in 2019.
With an overall rating of 3.7 stars, it's a notable title among other
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Description
Political Campaign Communication: Principles and Practice, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. Through historical and contemporary examples, this book offers readers a realistic understanding of the strategic and tactical communication choices candidates and their managers make as they wage the campaign.
Updates to The Ninth Edition Include:
- Two completely new chapters – Chapter 6 and Chapter 13 – discuss ethical considerations of political campaign communication and the practice of contemporary journalism in today’s campaigns.
- Political campaign communication from the ground-breaking 2016 presidential election.
- Expanded material on use and tactics of social media, new platforms and communication technologies.
One of the most comprehensive and consistently updated volumes available on the subject, the ninth edition of Political Campaign Communication: Principles and Practice traces political communication from its roots in public speeches and campaign whistle-stops to the current explosion of information in the viral hothouse of social media, making it essential reading for students in communication and political science courses.
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