Principles of Marketing for a Digital Age
ISBN-13:
9781529779790
ISBN-10:
1529779790
Edition:
Second
Author:
Tracy L. Tuten
Publication date:
2023
Publisher:
SAGE Publications Ltd
Format:
Paperback
496 pages
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Book details
ISBN-13:
9781529779790
ISBN-10:
1529779790
Edition:
Second
Author:
Tracy L. Tuten
Publication date:
2023
Publisher:
SAGE Publications Ltd
Format:
Paperback
496 pages
Summary
Principles of Marketing for a Digital Age (ISBN-13: 9781529779790 and ISBN-10: 1529779790), written by authors
Tracy L. Tuten, was published by SAGE Publications Ltd in 2023.
With an overall rating of 3.6 stars, it's a notable title among other
books. You can easily purchase or rent Principles of Marketing for a Digital Age (Paperback) from BooksRun,
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Description
Winner of the TAA 2021 Most Promising New Textbook Award!
Principles of Marketing for a Digital Age introduces students to the essential concepts and tools for marketing in a digital age. The new Second Edition retains a strong focus on digital and social media marketing and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity, and inclusion, providing readers with the skills needed to become an ethical and socially-minded marketer.
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