Strategic Communications for PR, Social Media and Marketing
ISBN-13:
9781524983147
ISBN-10:
1524983144
Edition:
7
Author:
Laurie J Wilson, Joseph Ogden
Publication date:
2019
Publisher:
Kendall Hunt Publishing
Format:
Paperback
FREE US shipping
Book details
ISBN-13:
9781524983147
ISBN-10:
1524983144
Edition:
7
Author:
Laurie J Wilson, Joseph Ogden
Publication date:
2019
Publisher:
Kendall Hunt Publishing
Format:
Paperback
Summary
Strategic Communications for PR, Social Media and Marketing (ISBN-13: 9781524983147 and ISBN-10: 1524983144), written by authors
Laurie J Wilson, Joseph Ogden, was published by Kendall Hunt Publishing in 2019.
With an overall rating of 3.9 stars, it's a notable title among other
books. You can easily purchase or rent Strategic Communications for PR, Social Media and Marketing (Paperback) from BooksRun,
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Description
New Seventh Edition Now Available!
The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.
One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
Strategic Communications for PR, Social Media and Marketing by Laurie J. Wilson, Joseph D. Ogden, and Christopher E. Wilson:
- Integrates an updated and revised Strategic Communications Matrix that focuses research, including stakeholder research, on results that provide a foundation for communication efforts.
- Presents an updated and expanded treatment of social and digital media – such as using social media for message amplification rather than just message delivery and how to leverage social media based on analytics.
- Includes a revised chapter on RFPs with a broader look at cultivating new business through business pitches.
- Is Contemporary! The publication includes new examples, and case studies taken from today’s headlines. In addition, Tips from the Pros and Matrix Applied vignettes provide advice from successful communication practitioners.
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