B2B Social Media: The Complete Guide to Developing a B2B Social Media Strategy (Plus a Case Study)

With few resources to devote to tweeting, pinning, and liking, many B2B businesses simply can’t justify social media effort for results such as brand awareness and relationship building. And for those of you already on social media, an estimated 87% of B2B marketers already are, you’re probably finding it hard to get results in a public space where almost every one of your competitors is battling for the attention of the same audience.

Once you own this book you can:

• Find out which social media site is driving more leads to B2B websites than any other
• Discover where your target audience is and how to grab and hold their attention
• Get inspiration from successful strategies of other brands, including your direct competitors
• Learn how to “build”, “nurture” and “engage” on the top 8 social media sites
• Build an effective brand/customer content strategy geared specifically for B2B companies
• Exploit all the tools (including free ones) you’ll need to streamline and simplify your ongoing social media strategy; clearly written in easy-to-follow, fully actionable steps
• Read exactly how I cut daily social media activity for an Australian ad agency to just 15 minutes per day

How This Book is Structured

This book is split into four parts; the first three tackling a different aspect of my social media strategy for B2B companies and the final part showing you how the previous three parts work in a real-world environment.

Part I examines why social media is important for B2B companies and investigates which popular social media platforms are most relevant and beneficial.

Part II examines which social media management tools can streamline and simplify ongoing social media content development after deciding on the type of content you will create.

Part III discusses how social media activity should be monitored and reported, in addition to listing the best practices of social media marketing on LinkedIn, Facebook, and Twitter.

Part IV then details the development of a social media strategy designed to introduce a B2B company to the online world, increase their social presence, and begin to generate targeted leads. By complementing this information with a real-life case study, this book shows you step by step exactly how to take advantage of social media with the resources you already have available.

Creating your company profile and posting content may increase your presence online, but unless you have a well-rounded strategy that makes your voice heard above the noise of other brands, including your direct competitors, you won’t attract new business and keep your audience interested in your business for the long term.

If you’re serious about boosting lead generation, customer acquisition, and client retention, scroll up and hit the ‘Buy’ button now.