The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done

We’ve written this book for the Jobs-to-be-Done student and practitioner who has a basic grasp of JTBD concepts (Forces Diagram, JTBD Timeline, Interview Process) and wants to strengthen their technique and continue to get better results out of their application of Jobs-to-be-Done. How to Use This Book The only person who knows what you’ll hire this book for is you (but we have our theories). Consider:

• Cramming it to pull out anything you haven’t seen before.
• Flipping through it a few minutes before you conduct an interview to review the basics.
• Using it to think through who to interview when starting a project.
• Handing it to a colleague to quickly bring them up-to-speed on JTBD so they can be your interview partner.

• Listening to the JTBD Radio podcast (especially the sample interviews).
• Taking the Online JTBD Course and learning on your own time.
• Attending a Switch Workshop and getting an immersive one-day crash course in Jobs-to-be-Done.