Feminists, Feminisms, and Advertising: Some Restrictions Apply
ISBN-13:
9781498528283
ISBN-10:
1498528287
Edition:
Illustrated
Author:
Kim Golombisky, Peggy J. Kreshel
Publication date:
2019
Publisher:
Lexington Books
Format:
Paperback
406 pages
FREE US shipping
Book details
ISBN-13:
9781498528283
ISBN-10:
1498528287
Edition:
Illustrated
Author:
Kim Golombisky, Peggy J. Kreshel
Publication date:
2019
Publisher:
Lexington Books
Format:
Paperback
406 pages
Summary
Feminists, Feminisms, and Advertising: Some Restrictions Apply (ISBN-13: 9781498528283 and ISBN-10: 1498528287), written by authors
Kim Golombisky, Peggy J. Kreshel, was published by Lexington Books in 2019.
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Description
Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women’s movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.
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