Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research that Delivers Actionable Insight
ISBN-13:
9781492049470
ISBN-10:
1492049476
Edition:
1
Author:
C. Todd Lombardo, Aras Bilgen, Michael Connors
Publication date:
2020
Publisher:
O'Reilly Media
Format:
Paperback
258 pages
Category:
Industrial & Product Design
,
Decorative Arts & Design
FREE US shipping
Book details
ISBN-13:
9781492049470
ISBN-10:
1492049476
Edition:
1
Author:
C. Todd Lombardo, Aras Bilgen, Michael Connors
Publication date:
2020
Publisher:
O'Reilly Media
Format:
Paperback
258 pages
Category:
Industrial & Product Design
,
Decorative Arts & Design
Summary
Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research that Delivers Actionable Insight (ISBN-13: 9781492049470 and ISBN-10: 1492049476), written by authors
C. Todd Lombardo, Aras Bilgen, Michael Connors, was published by O'Reilly Media in 2020.
With an overall rating of 3.8 stars, it's a notable title among other
Industrial & Product Design
(Decorative Arts & Design) books. You can easily purchase or rent Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research that Delivers Actionable Insight (Paperback) from BooksRun,
along with many other new and used
Industrial & Product Design
books
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And, if you're looking to sell your copy, our current buyback offer is $3.1.
Description
Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality.
Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need.
- Recognize and avoid common research pitfalls
- Switch to the insight-making mindset that underlies all successful research efforts
- Find out how to look at data, formulate the right questions, and pick the right research method
- Learn interview techniques and research skills
- Analyze for insights collaboratively while avoiding bias
- Inspire action with your insights through powerful presentations and prototypes
- Learn how to involve a wide variety of stakeholders in research, from developers to executives
- Discover how you can make research a habit, not a one-off effort
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