Marketing for Entrepreneurs: Concepts and Applications for New Ventures
ISBN-13:
9781483391342
ISBN-10:
1483391345
Edition:
Third
Author:
Frederick G. Crane
Publication date:
2021
Publisher:
SAGE Publications, Inc
Format:
Paperback
280 pages
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Book details
ISBN-13:
9781483391342
ISBN-10:
1483391345
Edition:
Third
Author:
Frederick G. Crane
Publication date:
2021
Publisher:
SAGE Publications, Inc
Format:
Paperback
280 pages
Summary
Marketing for Entrepreneurs: Concepts and Applications for New Ventures (ISBN-13: 9781483391342 and ISBN-10: 1483391345), written by authors
Frederick G. Crane, was published by SAGE Publications, Inc in 2021.
With an overall rating of 4.0 stars, it's a notable title among other
books. You can easily purchase or rent Marketing for Entrepreneurs: Concepts and Applications for New Ventures (Paperback, New) from BooksRun,
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Description
What every entrepreneur needs to know about marketing a new venture
This practical text provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. The book focuses on how marketing can be used to find, evaluate, and exploit the right venture opportunity. It then walks students and professionals through the various phases and steps of the marketing process, highlighting specifically what is unique to and effective for entrepreneurial pursuits.
Key Features
Pedagogical Highlights
This practical text provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. The book focuses on how marketing can be used to find, evaluate, and exploit the right venture opportunity. It then walks students and professionals through the various phases and steps of the marketing process, highlighting specifically what is unique to and effective for entrepreneurial pursuits.
Key Features
- Practical Application: Each chapter is written to allow readers to readily apply the concepts to their individual ventures.
- Unique Focus: The author looks beyond the “4Ps” to address forces in the external marketing environment.
- Comprehensive Coverage: This book provides everything aspiring entrepreneurs need to know about leveraging marketing in the development and promotion of new products and services, including opportunity assessment, research, understanding customers and competitors, branding, pricing, and creating a market plan.
Pedagogical Highlights
- Entrepreneurial Marketing Spotlights illustrate how successful entrepreneurs use contemporary marketing techniques, providing real-life examples for readers.
- Entrepreneurial Exercises encourage readers to apply what they have learned, promoting deeper understanding and retention.
- Key Takeaways summarize material covered in the chapter, allowing students time to review before advancing in the text.
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