Business Research Methods
ISBN-13:
9781473760356
ISBN-10:
1473760356
Edition:
2nd edition
Author:
Mitch Griffin, Barry Babin, William Zikmund, Jon Carr, Christina Quinlan
Publication date:
2019
Publisher:
Cengage Learning EMEA
Format:
Paperback
416 pages
Category:
Education & Reference
FREE US shipping
Book details
ISBN-13:
9781473760356
ISBN-10:
1473760356
Edition:
2nd edition
Author:
Mitch Griffin, Barry Babin, William Zikmund, Jon Carr, Christina Quinlan
Publication date:
2019
Publisher:
Cengage Learning EMEA
Format:
Paperback
416 pages
Category:
Education & Reference
Summary
Business Research Methods (ISBN-13: 9781473760356 and ISBN-10: 1473760356), written by authors
Mitch Griffin, Barry Babin, William Zikmund, Jon Carr, Christina Quinlan, was published by Cengage Learning EMEA in 2019.
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Description
Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.
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