Marketing Concepts & Strategies
ISBN-13:
9781473760271
ISBN-10:
1473760275
Edition:
8th edition
Author:
Ferrell, William Pride, Sally Dibb, Lyndon Simkin
Publication date:
2019
Publisher:
Cengage Learning EMEA
Format:
Paperback
Category:
Management
,
Management & Leadership
FREE US shipping
Book details
ISBN-13:
9781473760271
ISBN-10:
1473760275
Edition:
8th edition
Author:
Ferrell, William Pride, Sally Dibb, Lyndon Simkin
Publication date:
2019
Publisher:
Cengage Learning EMEA
Format:
Paperback
Category:
Management
,
Management & Leadership
Summary
Marketing Concepts & Strategies (ISBN-13: 9781473760271 and ISBN-10: 1473760275), written by authors
Ferrell, William Pride, Sally Dibb, Lyndon Simkin, was published by Cengage Learning EMEA in 2019.
With an overall rating of 4.1 stars, it's a notable title among other
Management
(Management & Leadership) books. You can easily purchase or rent Marketing Concepts & Strategies (Paperback) from BooksRun,
along with many other new and used
Management
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.
We would LOVE it if you could help us and other readers by reviewing the book
{user}
{createdAt}
{truncated_title}
{author_block}
by {truncated_author}
