Strategic Communications: Planning for Public Relations and Marketing
ISBN-13:
9781465297747
ISBN-10:
146529774X
Edition:
6
Author:
Laurie J Wilson, Joseph Ogden
Publication date:
2016
Publisher:
Kendall Hunt Publishing
Format:
Paperback
303 pages
Category:
Communications
,
Business Skills
,
Schools & Teaching
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Book details
ISBN-13:
9781465297747
ISBN-10:
146529774X
Edition:
6
Author:
Laurie J Wilson, Joseph Ogden
Publication date:
2016
Publisher:
Kendall Hunt Publishing
Format:
Paperback
303 pages
Category:
Communications
,
Business Skills
,
Schools & Teaching
Summary
Strategic Communications: Planning for Public Relations and Marketing (ISBN-13: 9781465297747 and ISBN-10: 146529774X), written by authors
Laurie J Wilson, Joseph Ogden, was published by Kendall Hunt Publishing in 2016.
With an overall rating of 3.5 stars, it's a notable title among other
Communications
(Business Skills, Schools & Teaching) books. You can easily purchase or rent Strategic Communications: Planning for Public Relations and Marketing (Paperback, Used) from BooksRun,
along with many other new and used
Communications
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $5.26.
Description
New Seventh Edition Now Available!
The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.
One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
Strategic Communications for PR, Social Media and Marketing by Laurie J. Wilson, Joseph D. Ogden, and Christopher E. Wilson:
- Integrates an updated and revised Strategic Communications Matrix that focuses research, including stakeholder research, on results that provide a foundation for communication efforts.
- Presents an updated and expanded treatment of social and digital media – such as using social media for message amplification rather than just message delivery and how to leverage social media based on analytics.
- Includes a revised chapter on RFPs with a broader look at cultivating new business through business pitches.
- Is Contemporary! The publication includes new examples, and case studies taken from today’s headlines. In addition, Tips from the Pros and Matrix Applied vignettes provide advice from successful communication practitioners.
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