Persuasion: Integrating Theory, Research, and Practice
ISBN-13:
9781465217912
ISBN-10:
1465217916
Edition:
3
Author:
FRYMIER ANN BAINBRIDGE, NADLER MARJORIE KEESHAN
Publication date:
2013
Publisher:
Kendall Hunt Publishing
Format:
Paperback
375 pages
Category:
Communications
,
Business Skills
,
Psychology & Counseling
,
General
,
Psychology
FREE US shipping
Book details
ISBN-13:
9781465217912
ISBN-10:
1465217916
Edition:
3
Author:
FRYMIER ANN BAINBRIDGE, NADLER MARJORIE KEESHAN
Publication date:
2013
Publisher:
Kendall Hunt Publishing
Format:
Paperback
375 pages
Category:
Communications
,
Business Skills
,
Psychology & Counseling
,
General
,
Psychology
Summary
Persuasion: Integrating Theory, Research, and Practice (ISBN-13: 9781465217912 and ISBN-10: 1465217916), written by authors
FRYMIER ANN BAINBRIDGE, NADLER MARJORIE KEESHAN, was published by Kendall Hunt Publishing in 2013.
With an overall rating of 3.9 stars, it's a notable title among other
Communications
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Description
Persuasion: Integrating Theory, Research, and Practice provides persuasion skills students seek integrated with persuasion theories instructors want to teach - the two approaches that have often been at odds with one another
Persuasion: Integrating Theory, Research, and Practice:
- Explains the five major theories of persuasion.
- Features an entire chapter dedicated to ethics as it relates to persuasion.
- Utilizes research studies to illustrate theory and its application.
- Includes numerous current examples and illustrations throughout that bring the application of the chapter concepts to life.
- Has an Enhanced Online Learning Package designed for students and instructors. Seamlessly integrated within the book’s pedagogy, it includes chapter outlines, activities, interactive exercises, a glossary of terms, PowerPoint™ presentations, links to video clips, and a course management system.
- Provides an extensive instructor's package to make the textbook transition seamless for the instructor.
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