9781465217530-1465217533-Casing Persuasive Communication

Casing Persuasive Communication

ISBN-13: 9781465217530
ISBN-10: 1465217533
Edition: 1
Author: Corey Liberman
Publication date: 2013
Publisher: Kendall Hunt Publishing
Format: Paperback 450 pages
FREE US shipping
Buy

From $99.07

Book details

ISBN-13: 9781465217530
ISBN-10: 1465217533
Edition: 1
Author: Corey Liberman
Publication date: 2013
Publisher: Kendall Hunt Publishing
Format: Paperback 450 pages

Summary

Casing Persuasive Communication (ISBN-13: 9781465217530 and ISBN-10: 1465217533), written by authors Corey Liberman, was published by Kendall Hunt Publishing in 2013. With an overall rating of 3.7 stars, it's a notable title among other books. You can easily purchase or rent Casing Persuasive Communication (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.62.

Description

Human beings are both agents and targets of persuasion. They both employ, and are inundated with, verbal, visual, and auditory persuasion attempts all of the time.

Corey J. Liberman’s comprehensive collection Casing Persuasive Communication exposes the reader to persuasive communication through different lenses and highlights the link between theory and practice. By immersing the reader into this collection of case studies applicable to everyday life, he/she will better understand the role of dialogic exchanges in the process of persuasion and will be able to differentiate effective from ineffective strategies.

Featuring case studies from notable scholars in their respective fields and disciplines, Casing Persuasive Communication illustrates the five major claims of persuasion: persuasion is strategic, effects-driven, evidence based, both attitudinally framed and behaviorally-framed, and social.

Casing Persuasive Communication demonstrates how important and powerful a tool persuasion becomes in the interpersonal, small group, organizational, health, nonverbal, mediated, and political communication arenas.

Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book