9781462503537-1462503535-When to Use What Research Design

When to Use What Research Design

ISBN-13: 9781462503537
ISBN-10: 1462503535
Edition: Illustrated
Author: W. Paul Vogt, Dianne C. Gardner, Lynne M. Haeffele
Publication date: 2012
Publisher: The Guilford Press
Format: Paperback 378 pages
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Book details

ISBN-13: 9781462503537
ISBN-10: 1462503535
Edition: Illustrated
Author: W. Paul Vogt, Dianne C. Gardner, Lynne M. Haeffele
Publication date: 2012
Publisher: The Guilford Press
Format: Paperback 378 pages

Summary

When to Use What Research Design (ISBN-13: 9781462503537 and ISBN-10: 1462503535), written by authors W. Paul Vogt, Dianne C. Gardner, Lynne M. Haeffele, was published by The Guilford Press in 2012. With an overall rating of 4.4 stars, it's a notable title among other Marketing (Research, Psychology & Counseling, Research & Theory, Nursing, Research, Psychology, Methodology, Social Sciences, Research, Marketing & Sales) books. You can easily purchase or rent When to Use What Research Design (Paperback) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $5.46.

Description

Systematic, practical, and accessible, this is the first book to focus on finding the most defensible design for a particular research question. Thoughtful guidelines are provided for weighing the advantages and disadvantages of various methods, including qualitative, quantitative, and mixed methods designs. The book can be read sequentially or readers can dip into chapters on specific stages of research (basic design choices, selecting and sampling participants, addressing ethical issues) or data collection methods (surveys, interviews, experiments, observations, archival studies, and combined methods). Many chapter headings and subheadings are written as questions, helping readers quickly find the answers they need to make informed choices that will affect the later analysis and interpretation of their data. Useful features include: *Easy-to-navigate part and chapter structure. *Engaging research examples from a variety of fields. *End-of-chapter tables that summarize the main points covered. *Detailed suggestions for further reading at the end of each chapter.
*Integration of data collection, sampling, and research ethics in one volume. *Comprehensive glossary.

See also Vogt et al.'s Selecting the Right Analyses for Your Data, which addresses the next steps in coding, analyzing, and interpreting data.

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