Essentials of Planning and Evaluation for Public Health

With cases and examples that are specific to the field of Public Health, Essentials of Evaluation for Public Health Programs provides a basic understanding of the importance of and the key approaches used to conduct Public Health program evaluations. Written in accessible, engaging language, this book is designed specifically for students pursuing a career in Public Health.

In addition to the basic information, the book covers ethical and cultural competency issues unique to conducting evaluations. Finally, the book provides an introduction to systems thinking and its implications for evaluating the impact of interventions.

Key Features:
• Provides examples of the application of program evaluation and research within the field of Public Health.
• Offers activities and case studies that lay the foundation for understanding all aspects of evaluation while developing the critical thinking skills needed to dissect peer-reviewed publications as well as popular media health claims.
• Includes learning objectives, key terms, and a summary of concepts in each chapter.
• Accompanied by a complete package of instructor resources including TestBank, PowerPoint Lecture Slides, and Instructor's Manual.