Lean Customer Development (Hardcover version): Building Products Your Customers Will Buy
ISBN-13:
9781449356354
ISBN-10:
1449356354
Edition:
1
Author:
Cindy Alvarez
Publication date:
2014
Publisher:
O'Reilly Media
Format:
Hardcover
236 pages
FREE US shipping
Book details
ISBN-13:
9781449356354
ISBN-10:
1449356354
Edition:
1
Author:
Cindy Alvarez
Publication date:
2014
Publisher:
O'Reilly Media
Format:
Hardcover
236 pages
Summary
Lean Customer Development (Hardcover version): Building Products Your Customers Will Buy (ISBN-13: 9781449356354 and ISBN-10: 1449356354), written by authors
Cindy Alvarez, was published by O'Reilly Media in 2014.
With an overall rating of 4.2 stars, it's a notable title among other
Commerce
(Economics, Retailing, Industries, Leadership & Motivation, Management & Leadership, Management, Entrepreneurship, Small Business & Entrepreneurship, Customer Relations, Processes & Infrastructure) books. You can easily purchase or rent Lean Customer Development (Hardcover version): Building Products Your Customers Will Buy (Hardcover) from BooksRun,
along with many other new and used
Commerce
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.36.
Description
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.
With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.
- Validate or invalidate your hypothesis by talking to the right people
- Learn how to conduct successful customer interviews play-by-play
- Detect a customer’s behaviors, pain points, and constraints
- Turn interview insights into Minimum Viable Products to validate what customers will use and buy
- Adapt customer development strategies for large companies, conservative industries, and existing products
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