Global Communication: Theories, Stakeholders, and Trends
ISBN-13:
9781444330304
ISBN-10:
1444330306
Edition:
3
Author:
Thomas L. McPhail
Publication date:
2010
Publisher:
Wiley-Blackwell
Format:
Paperback
416 pages
FREE US shipping
Book details
ISBN-13:
9781444330304
ISBN-10:
1444330306
Edition:
3
Author:
Thomas L. McPhail
Publication date:
2010
Publisher:
Wiley-Blackwell
Format:
Paperback
416 pages
Summary
Global Communication: Theories, Stakeholders, and Trends (ISBN-13: 9781444330304 and ISBN-10: 1444330306), written by authors
Thomas L. McPhail, was published by Wiley-Blackwell in 2010.
With an overall rating of 3.9 stars, it's a notable title among other
books. You can easily purchase or rent Global Communication: Theories, Stakeholders, and Trends (Paperback) from BooksRun,
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Description
Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike.
- Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective
- Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak
- Covers the global war on terrorism and the substantial US investment in Iraqi media
- Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood
- Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media
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