Enhancing Customer Experience in the Service Industry: A Global Perspective
ISBN-13:
9781443884969
ISBN-10:
1443884960
Edition:
First Edition
Author:
Levent Altinay, Surya Poudel
Publication date:
2015
Publisher:
Cambridge Scholars Publishing
Format:
Hardcover
281 pages
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Book details
ISBN-13:
9781443884969
ISBN-10:
1443884960
Edition:
First Edition
Author:
Levent Altinay, Surya Poudel
Publication date:
2015
Publisher:
Cambridge Scholars Publishing
Format:
Hardcover
281 pages
Summary
Enhancing Customer Experience in the Service Industry: A Global Perspective (ISBN-13: 9781443884969 and ISBN-10: 1443884960), written by authors
Levent Altinay, Surya Poudel, was published by Cambridge Scholars Publishing in 2015.
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Description
This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly outlines the key theoretical perspectives of customer experience, covering customer experience both from demand and supplier perspectives. Fully informed by the latest research, it explores different country contexts and how they impact upon the customer experience; investigates the social, cultural and economic dimensions of customer experience; provides case studies from a wide range of service industry sectors; and includes industry perspectives and examples.
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